Coca-Cola launches label-free 100% recycled bottles for I Lohas water to reduce waste and pollution

Coca-Cola has launched label-free 100 per cent recycled bottles for its I Lohas water brand in Japan in a bid to reduce waste and pollution.

The brand has removed labels on all bottles apart from those sold separately, while also launching a more streamlined package design.

The 555ml I Lohas bottles are designed to crush easily for efficient recycling.