P&G and UK recycling and energy recovery company Viridor have entered a five-year partnership agreement that foresees recycling and reprocessing high density polyethylene (HDPE) plastic, for re-use in Ariel laundry detergent bottles. The agreement between P&G and Viridor comes after three years of collaboration and innovation in producing more sustainable packaging from post-consumer waste. The high-density recycled polyethylene (rHDPE) resin by Viridor will enable Ariel to bring to life the previously announced commitment of reaching up to 50% recycled content in its liquid bottles as of 2020. Ariel’s commitments also include all packaging to be recyclable by 2022 and 30% plastic usage reduction by 2025. P&G and Viridor are both founding partners of the UK Plastics Pact, the multi stakeholder collaborative initiative aiming to transform the plastic economy in the UK
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