Fiachra Moloney, Tea Director at brand-owner Unilever, said: “We’ve been working towards making the switch to a fully plant-based product for several years. This journey has not been without its challenges, and we’ve had to adapt along the way to ensure we weren’t compromising on the great taste we are known for. “Being the first major tea brand to have biodegradable tea bags across our entire range as well as moving to plant-based packaging on our 160s packs is something we’re incredibly proud of. We are looking forward to making the transition to the rest of our range by summer 2021.” PG tips boxes will feature messaging on the front and back of the pack to build awareness of the biodegradable tea bags.
Comments