Zara is gradually incorporating in its stores new bags made from 100% recycled and reusable paper, which have have FSC sustainability certification. These new bags, that will be present at the stores all along the year, reduce the use of ink by more than 70% and saves more than 30% on water consumption during production.
As part of their Green to Pack project, whose primary objective is to optimise the packaging used throughout the supply chain and reduce waste of any kind as much as possible, the gift envelopes will also be replaced, the design matching the new bags and online order boxes.
They are also innovating so all plastics they do need in any of their activities are designed to be safely reused, recycled, or composted; and circulate everything we use to keep it in the economy and out of the environment, as addresed in the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation in collaboration with UN Environment.
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